Internet marketing has changed how businesses advertise and market their products or services and is expected to grow exponentially as more companies go online.
PPC (pay per click) is a digital marketing model where advertisers pay an advertising platform a fee each time their ads are clicked. PPC is typically used for three primary purposes: increase sales, generate leads, and promote brand awareness. Two types of PPC models are:
- Flat-rate PPC – This type of pay model is the advertiser pays a fixed amount for each click. The rate can vary based on the content type and the user clicks on the ads.
- Bid-based PPC – This pay model is followed by Google and Bing search engines. It allows advertisers to compete against other advertisers with the help of an automated auction method.
What is Google AdWords?
Google AdWords is the most popular PPC platform that allows users to advertise their content on the Google search engine and its associated advertising network. It works on a bid-based PPC model, and advertisers bid on keywords. After bids are registered, Google ranks the ads based on a metric called AdRank.
Advantages of PPC (Pay Per Click)
Is PPC worth it? It is helpful to reach your potential customers. Check out the following benefits and decide for yourself:
- PPC is a simple marketing method where you pay for valuable engagement. People interested in your products or services usually click on your links, so you only pay for those who provide good leads.
- Compared to traditional marketing methods, you get immediate results with PPC. Unlike advertising, where you start a campaign and wait for the desired results, PPC offers quick results because it is more targeted.
- You can reach your target audience effectively in the fastest possible way. The results of traditional marketing methods are difficult to measure.
- On the other hand, PPC allows you to measure everything related to your campaigns, such as costs, profits, people visiting your website, clicks, and more.
- PPC allows you to manage your expenses better than a traditional marketing method.
- The most significant advantage of PPC is the speed and dynamism of the advertising strategy. SEO can take a long time to provide substantial benefits to your business, PPC can instantly attract many people to your website and convert them.
- Pay per click marketing is unique because it only pays when the target audience actively consumes it. Once you’ve chosen your ideal keywords, your ads will target people already actively searching for those keywords.
- Your ads will likely increase engagement because they will only be seen by people looking for your services or products.
How does PPC Certification help?
We all face the dilemma of whether to do a certification course or not. If you use PPC platforms such as Google AdWords or Bing Ads, it is recommended that you apply for certification. Some of the important reasons are:
- Certification not only shows your skills but also shows that you are comfortable enough with this platform to create and run PPC (Pay Per Click) campaigns.
- You have up-to-date knowledge of best practices across industries and demonstrate deep platform knowledge, the best way to convince a recruiter that you are good at PPC marketing using AdWords or Bing Ads.
- With certification, it will be easier for recruiters to assess your knowledge and expertise. The need for PPC experts is increasing as organizations realize the enormous potential of internet marketing.
- As a certified professional, you have the opportunity to earn a higher salary than non-certified professionals.
PPC Course Career
A person on PPC campaigns can bring a radical change to a business. When it comes to the PPC career, it has gained the most attention from business owners due to its quick earning capacity, objective nature, and various optimization options. Therefore, companies are looking for skilled and talented PPC experts who can achieve the most desired results.
The good thing about choosing a PPC career path is that no degree is required. It has been said that a master’s degree or diploma in business is good, but that does not change the fact that there are PPC professionals in the market of arts, business, engineering, and other fields. These people share a passion for the PPC industry and a desire to achieve the PPC result of their dreams.
Finprov digital marketing course is designed to ensure that you will understand how to run your PPC campaign, how to use the marketing tools and techniques most likely to help your business succeed, and also helps to unlock all opportunities of the digital world.
