Google Ads offers various campaign types to help businesses reach their marketing goals. Whether you want to boost sales, get more leads, or make people aware of your brand, choosing the right campaign type is essential. In this blog, we’ll explain the different Google ads campaign types so you can pick the best one for your business.
Types of Google Ads Campaign
A campaign type is chosen based on your marketing goals and is how you’ll run ads on Google Ads. Each campaign type has the kind of ads you can create. This means you can only use some types of ads in some campaigns. Here are the types of Google Ads campaigns are given below;
Performance Max Campaigns
Performance Max campaign helps you show your ads on all Google channels in one campaign. It specially handles a particular goal, like increasing conversions. Google’s AI adjusts your ads in real time to get the best results, using smart bidding to help you reach your goals effectively.
Use of Performance Max Campaigns
- Performance Max campaigns are easy to set up. Once you launch, Google’s AI works to get you the best results.
- You can help boost your campaign by adding great content and guiding Google on which audiences to focus.
- Google’s AI adjusts your budget and bids across channels to find new chances for conversions in real time, so you get the most value for your money.
- Understand what interests them and when they’re most likely to pay attention to reach new groups of people. This allows your ads to show up at the proper time.
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Search Campaigns
Search campaigns help show your text ads on Google while people search. They also help increase sales and get more leads, gradually increasing the chances of visitors.
Use of Search Campaigns
- Search campaigns help boost your online sales and signups. If your sales process takes longer, they can also help generate leads.
- Setting them up is easy—you write your ads and pick keywords. No extra files or assets are needed. For an even simpler setup, you can try Smart campaigns.
- The Google Ads campaign types of Search campaigns also let you target people who are actively searching for what you offer, making your ads more relevant and effective.
Display Campaigns
Display campaigns let you show image ads to people while they browse websites, apps, and Google platforms like YouTube. This helps you reach more people and keep your brand in their minds beyond just Google Search. You can also target people who have visited your website or used your app by showing them ads based on your own data.
Use of Display Campaigns
- Display campaigns allow for an increase in sales and signups with clear calls to action processes.
- It is also helpful for informing all people about your particular brand, which leads them to search more about the product.
- You can reach people outside of search results by showing ads while they browse websites and apps.
- Using your data, you can follow up with people who have already visited your ads or visited your site.
Video Campaigns
Video campaigns let you show video ads on YouTube and other websites.
Some video ads help people learn about your brand, while others are made to get people to take action, like purchasing on your website.
Video campaigns are great for getting people to know about your brand or think about buying your product.
Use of Video Campaigns
- If you want to boost sales or leads, you can use the “Drive conversions” type for ads that encourage action.
- You can also reach more people by showing ads on YouTube, not just in search results.
- With your data, you can follow up with people who’ve already seen your ads or visited your site.
App Campaigns
App campaigns help you get more users for your app and increase sales. Your ads automatically show up on platforms like Search, Play, YouTube, Discover, and over 3 million websites and apps.
Use of App Campaigns
- This app campaign helps to get more installations and signups on mobile devices.
- This campaign shows your app on Search, Display, Play, and YouTube.
- Google’s AI handles targeting, bidding, and creating ads for the best results.
Smart campaigns
Smart campaigns are the easiest way to set up and run your ads. Enter your business info and create a few ads. Google AI will automatically find the best way to target people, helping you get the most from your budget and time.
Use of Smart Campaigns
- Get more sales and signups for your products or services.
- Enter your business details, create a few ads, and let Google AI do the rest.
- Google automatically improves your ads and targeting to get the best results.
Shopping Campaigns
This Google ads campaign type is the best option for retailers who wish to sell their products online. These ads appear in search results and on the Google Shopping tab. Retail store owners can also use local inventory ads to show products available in their physical stores.
Use of Shopping Campaigns
- Show your products with eye-catching listings.
- Get people to buy from your online store or sign up for more.
- Promote your local store’s products to nearby customers.
Learning about these different types of Google Ads campaigns is important to reach your business goal successfully. Each has its individual quality. Selecting the proper ad campaigns is more important to make you reach your goal successfully. To select that properly, joining the best institute for digital marketing course in Kerala will help you to acquire proper knowledge related to the digital marketing sector.
