On average everyone spends about 4-5 hours a day scrolling through social media, emails, and browsers. Surfing from information on Google or making purchases makes this medium into a full-fledged market. This market has flourished into creating Digital Marketing as a prime source of bringing business through the internet.
The growth of digital marketing industry in India is a fascinating story. Not long ago, many people in the country were unfamiliar with “digital marketing.” However, things have gradually changed. People are now combining technical skills with marketing know-how to create successful digital marketing strategies. This has led to an exciting rise in digital marketing in India.
Digital marketing involves utilising the digital realm for intelligent advertising. With the rise of the Internet, individuals began considering incorporating it into marketing strategies. This led to a transition from traditional ads, such as billboards and TV commercials, to a focus on online platforms. This includes different types of advertisements like videos on websites, posts on social media, showing up in online searches, and more. When you’re online, these ads pop up on your computer, phone, or tablet. As time passed, everyone realised that this new marketing method worked well. It catches the right people’s attention and costs less than the old methods. It’s a modern, budget-friendly way to get the word out about things.
Growth Of Digital Marketing Industry In India
In India we always relied on traditional marketing techniques such as door to door advertisement, word by mouth publicity, radio announcements, TV commercials etc. After introducing internet marketing it became easier to reach a large segment of the audience in minimal efforts. As the number of mobile and laptop users keep expanding, digital marketing will spread.
In India with the introduction of e-commerce marketing websites the structure of marking changed from top to bottom. From this there was a huge rise in the number of people picking up mobile phones, online shopping, at home delivery and internet marketing as means to popularize the brands. Over the years the Digital Marketing industry brings large percent of business online with its promising ability to create a global network and flourish even the small businesses internationally. India is going through the golden period of Digital Marketing since 2013.
Influence Of Digital Marketing In Lives
Most of us spend more time on the internet. The use of smartphones, laptops, tablets, etc has increased the pace of usage and penetrated the market to make it reach a wider set of audience. Displaying your ideas through images, videos, texts, etc makes sound foundation into the minds of the people which translates into their living.
Digital marketing is all about influencing the audience online with mediums of content to increase a brand’s impact over the audience. The time we spend on the internet gives fuel to the digital marketers to create impactful strategies to influence consumer behaviour. The contents on the internet influences the lives of people. The right strategy that you choose converts the audience into sales.
The Role Of Experts In Digital Marketing
Digital marketing is a wide area in which technical and non technical skills create a huge popularity over the internet. Digital marketing industry has created a variety of job roles for individuals to seek employment and display their talents. To plant an idea in the minds of audience experts from different fields like web designing, web development, social media consultants, brand consultants, content writers, graph designer, artists, etc needs to work together and collectively.
As the industry grows, the demand for creative experts in digital marketing is rising too. It generates more employment in India. Some important careers in Digital Marketing are :
- – Search Engine Optimizer
- – Social Media Marketer
- – Content Creator
- – Graphic Designer
- – Copywriter
- – Marketing Analyst
- – E-Commerce Manager
- – Email Marketing Specialist
- – Digital Marketing Managers
- – Analysts and AI Specialists
Types of Digital Marketing
Digital marketing can be broken down into six main categories.
Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO, is a tool used in marketing that helps web pages show up higher in search engine results. You get a list of results when you search for something on Google. Most of the time, we prefer the ones on the first page. Designing your website for search engines can make appearing on the first page easier. A small change to a webpage’s SEO can make a big difference in how much it shows up in organic (non-paid) search results. Three things make a webpage more optimised:
- Great Content
- Good Title
- Links to other pages, both inside and outside the website
- A good experience for users on the site
Content Marketing
Content marketing is a clever strategy used in today’s marketing world. The goal is to develop relevant content for the people you want to reach. When you make valuable content, it can attract probable customers and turn them into actual customers. Nowadays, big companies and startups use content marketing to get attention. You can find relevant content in many forms. Some of the most popular ones include infographics, videos, web pages, podcasts, blogs, white papers, e-books, apps, public speaking, and presentations.
Email Marketing
Email marketing might be an older method, but it’s still one of the most profitable in digital marketing. It involves sending emails to contacts to let them know about the brand, products, or services. Organisations often use it to share newsletters or announcements with the target audience. Nowadays, email marketing is all about getting customer permission and tailoring messages to their preferences, more so than in the past.
Mobile Marketing
Using mobile devices for marketing is smart, given that around 7.26% of people worldwide have the privilege of carrying mobile phones. About 6.64% use smartphones, meaning marketing through mobile devices is a hot concept. Marketers can keep the target audience updated about their brand, products, or offers through SMS, MMS, apps, websites, social media, and emails on devices like phones and tablets. It’s an effective way to connect with people on the go.
Pay-Per-Click Advertising (PPC)
Abbreviated as PPC, Pay-Per-Click is a type of digital marketing in which advertisers are charged a fee for each click their advertisement receives on platforms like Google’s search results page. This method is a reliable way to attract visitors to a website’s landing page. The cost you’ll incur depends mainly on how competitive the chosen keyword is. The more competition a keyword has, the higher the fee. PPC can be an effective marketing option for small businesses that clearly understand their target audience and budget.
Social Media Marketing
In 2023, imagining life without social media is quite a challenge. Social media is like the modern version of word-of-mouth communication. Its ability to spread content virally has turned it into a powerful B2B growth marketing strategy. Some well-known social media platforms include Facebook, LinkedIn, and Twitter for building social networks, YouTube for video streaming, Instagram and Pinterest for sharing images, Blogs etc. The role of social media goes beyond just connecting people – it can increase website traffic, boost conversions, create brand awareness, facilitate communication, target specific audiences, and foster customer loyalty. It has become an indispensable tool for amplifying a brand’s exposure.
The Popularity of Digital Marketing in India
Looking into the past, we can see how digital marketing has grown in India. This progress took time to happen. The introduction of the Internet in India was the catalyst for this development. It was a significant milestone that allowed digital marketing to take root in the country. If we remember 1996, only a few people had heard of “digital marketing.”
As we moved into the year 2000, more and more Indians became familiar with SEO and digital marketing concepts. It’s crucial to understand that digital marketing is essentially the same as online marketing or e-marketing, which relies heavily on a solid internet infrastructure. However, in that period, the Internet was not widely available and digital marketing growth in India seemed like a distant possibility. As a result, although people were interested, many were hesitant and waited for genuine change to become a visible and significant presence.
Future Of Digital Marketing
Nowadays companies are shifting towards more digitally empowered set up. Most of the population makes purchases online and on ecommerce platforms. As the access to the internet over a large population rises, there will be a huge revolution in digitalization.
Online podcasts, web stories, entertainment, sports, business, career etc are more dependent on digital platforms. It helps to gain revenue, sharing information and progress of the country. Digital marketing is becoming a promising industry. It has rapid career growth, increasing influences, and widespread activities.
Conclusion
As we said Digital Marketing is a wide area. As an emerging field, developing a career in digital marketing has many advantages in your life. To know more about Digital Marketing and its opportunities learn with Finprov. Finprov provide Digital Marketing course that cover all the area of marketing.