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How Google’s August 2024 Core Update Impacts Your SEO Strategy

Google's August Core Update Blog Feature Image

Launched on August 15th, Google’s August core update is another step in its ongoing effort to improve search results. It will take about a month to roll out entirely, so you might not see changes immediately, but they’re coming! What’s interesting about this update is that it’s shaped by feedback from content creators and others. Google is listening and making changes to ensure that high-quality, valuable content gets the attention it deserves.

The main goal of this update is to highlight content that genuinely helps users while reducing the visibility of pages that try to game the SEO system. This is excellent news for those who focus on creating valuable, relevant content. Smaller businesses could benefit from this, as the update aims to make things fairer. Now more than ever, the focus is on quality over quantity, which could help your advantage.

What Is a Core Update?

Google updates its search algorithm often, sometimes daily. But not all updates are the same. Core updates are significant changes that affect how websites are ranked across many industries. These updates change how Google evaluates and ranks content, aiming to ensure that the best and most relevant pages appear at the top of search results. Understanding the impact of Google’s core update on SEO can help you adjust your strategy to maintain or improve your rankings.

A core update changes how Google values different parts of your website, like content and links. This might lead to changes in your website’s ranking. While only some businesses will see a big difference, these updates can affect your site’s ranking, depending on how well it matches the new rules. To stay updated with these updates, joining a digital marketing training institute will be more beneficial, where you can learn recent updates in SEO.

 Google's August Core Update blog infographics

What’s New in the Google’s August Core Update?

Google’s August Core Update is a significant change to Google’s search algorithm, focusing on better rewarding good content and punishing sites that try to cheat the system. Here’s what you need to know:

Helping Smaller Sites

This update is good news for smaller, independent websites. Google is giving more attention to original and helpful content, even from newer or smaller sites.

Quality Matters More

Google now cares more about the quality of your content than how much you write. If your content is just filler, you must change your approach.

Ongoing Changes

This update is part of Google’s ongoing efforts to improve how it ranks websites. If you’re improving your content or site experience, keep it up—Google pays attention well.

How to Keep Your Website in Google’s Favor

Are you worried about how Google’s August Core Update will affect your website? Don’t worry! Here’s how to stay in Google’s favor:

Make Useful Content 

Focus on creating helpful, relevant, and valuable content. Google likes content that shows experience, expertise, and trustworthiness—like making a high-quality meal instead of fast food.

Understand Your Audience

Regularly check if your content matches your audience’s wants. Are you answering their questions and providing what they need? If you still need to, it’s time to update your content.

Stay Consistent with Your Brand

Your brand should be easy to recognize. Keep your voice, tone, and style the same across all platforms. This allows you to build trust and keeps your audience coming back.

Important Things to Remember

There are certain things need to be followed for Google’s August Core Update;

  • Follow Google’s rules to avoid penalties; always aim for high-quality, informative content.
  • Frequently check your site for spam and remove anything that might harm your trust in Google.
  • Stay updated on Google’s guidelines since changes can impact your site’s ranking.
  • Be careful with expired domains; using them for SEO could lead to penalties.
  • Be patient if your rankings drop; recovery may take time and not happen until the next update.

Following these ideas can help you avoid getting penalized for your websites. Enrolling in courses is also a key benefit of learning more about SEO. Finprov’s digital marketing training institute in Kochi offers a thorough understanding of digital marketing. Our program covers essential topics like Google tools, ad platforms, marketing strategies, and AI tools.

We focus on both theory and hands-on practice to confim you can apply your skills effectively. This approach not only enhances business results but also broadens your job opportunities. We provide 24/7 mentorship support that allows learners to clear their doubts at anytime. Upon completing the course, you’ll receive a digital marketing meta certification, which can help you secure top positions in the industry.

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