Google Search Console has lots of perks that can improve your business website. Google offers several tools to help your website succeed, including Search Console. Keep reading to learn why using Google Search Console suits your business.
Top 6 Benefits of using Google Search Console
Here are some of the benefits of using Google Search Console;
1. Enhance Search Appearance:
Google Search Console helps you enhance how your website shows up in Google searches, which is essential for digital marketing. It lets you see how your pages appear on Google’s results page, called SERP.
By providing insights into how your pages are displayed on Google’s Search Engine Results Page (SERP), you can refine elements such as titles, URLs, meta descriptions, and site links to attract potential visitors effectively.
2. Rectify Website Code Issues:
Use Google Search Console to identify and rectify HTML issues on your website.
Verify the correctness of title tags, meta description and maintain proper heading hierarchy (H1 for main titles, H2 to H6 for subheadings) to improve search engine ranking.
3. Drive Organic Traffic:
Google Search Console is excellent for increasing website traffic without spending money on ads. Utilize its analytics section to understand how users discover your site through Google searches, uncovering valuable insights into search terms, search performance, and popular pages.
4. Keep an Eye on Who Shares Your Website
Have you ever wondered which other websites are sharing links to yours? Well, Google Search Console can tell you all about it. It shows you the words they use to link to your site and which pages get connected to the most.
When good-quality websites share links to yours, it’s great for SEO (Search Engine Optimization). SEO is like making your website more visible on Google. If many good websites share your links, Google thinks your site is valuable.
With Google Search Console, you can monitor how the number of links to your site changes over time. This helps you see if you’re getting more links and if your efforts to get more links are working.
5. Evaluate Index Coverage:
Easily determine the number of pages indexed by Google using Google Search Console. Monitor your site’s appearance in Google’s search results and manage URLs that you want to exclude from indexing. Leverage the index coverage report to address crawl issues and ensure optimal visibility for your web pages.
6. Optimize Website Structure:
Regularly monitor your website’s crawl status and address any crawl errors detected by Google Search Console. Utilize the Robots.txt tester to identify and resolve issues that may hinder search engine crawlers’ access to your site. Providing detailed information about your website enhances its understanding by search engines, improving overall search performance.
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