With its vast audience, YouTube serves as a bustling marketplace for brands to connect with their target audience. But how exactly can this be achieved? The answer is with something called ‘YouTube SEO strategy.’ SEO is like using particular keywords to help your video appear when people search for it. YouTube is a big part of many people’s lives, with billions of monthly visits. So, if you want your videos to stand out and be seen by the right people, having a YouTube SEO strategy is super important. It’s like a special recipe to get noticed in the big YouTube world.
7 YouTube SEO Tips for Higher Video Rankings
Let’s read the seven YouTube SEO tips;
1. Begin with keyword research
Let’s start by finding the right words for your YouTube video – we call them ‘keywords.’ Doing a good job finding these keywords will help you know what your viewers want. An easy way to find keywords is to type them into YouTube’s search bar. The suggestions that pop up are what people are searching for. Try this on Google, Quora, and Pinterest to get more ideas about what people seek.
For streamlined keyword research, leverage tools like Semrush, Google Keyword Planner,Ubersuggest, and Moz Keyword Explorer.
2. Be clever with your video title
The title is essential because it decides whether people will watch your video. To make them click on your video, your title should solve a problem, and that solution should be a keyword people are looking for. Keywords like ‘How to’ or ‘Where to’ grab people’s attention. This boosts your chances of beating your competition and getting more viewers and subscribers for your channel.
3. Use proper keywords
Always remember to put keywords, in the name of your YouTube video file. This helps your video get noticed when you upload it. By doing this, there’s a better chance your video will show up at the top when people search on YouTube.
4. Use hashtags wisely
Hashtags can do wonders when used in the right place and time. Think about these questions before adding hashtags to your YouTube video:
- Do they include the keywords?
- Is it something people will look for?
- Does it match what your video is about?
Adding a hashtag to your video description appears above the video title and becomes a clickable link. This helps your video get more attention and makes it easier for people to find.
5. Add descriptions
Improve your YouTube video description by adding interesting details and add a main keyword. The description is under the video title and can be long, up to 5000 characters! You can even ask people to subscribe to your channel there.
When people search, they see the first part of the description, so try to make the first two lines exciting.
6. Create attractive thumbnails
It’s important to appear appealing, and that’s what the thumbnail is about. It’s like the cover picture of your video, showing a person and a catchy line to make people want to click. Making your thumbnail increases the chances of people watching your video a lot. If you’re a famous person on the internet, you can even use a close-up picture with different facial expressions to give viewers a glimpse of what to expect, increasing their inclination to click and watch.
7. Make sure to add subtitles and closed captions to every video
Ensure to include subtitles and closed captions in all your videos. Subtitles help viewers understand the video language, while closed captions are for those who can’t hear the audio. Including both subtitles and closed captions improves the viewer experience and boosts your video’s ranking on YouTube. Additionally, Search engines are likely to notice the keywords included in them.
It’s a clever strategy to grab the attention of both viewers and search engines!
Every step matters, so it’s important to take notes and study successful YouTube SEO videos in your niche. The crucial part of the strategy is picking the right keywords, and once you’ve got that down, every step is solid. To advance your proficiency in Youtube SEO strategies, consider joining our well-regarded Digital Marketing Specialist course at Finprov. Finprov, an educational tech institute, offers a range of courses for graduates and professionals, including this comprehensive Digital marketing training in Kochi.
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