Senior Manager – Performance Marketing
About the job
We are looking for a candidate with a minimum of 5 years of hands-on experience in managing Meta Ads and Google Ads, with a proven track record of driving lead generation, optimizing campaign performance, and delivering measurable business results.
Key Responsibilities
● Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
● Develop and implement lead generation strategies to achieve business growth targets.
● Monitor campaign performance and optimize key metrics such as CPL, CPA, ROAS, and conversion rates.
● Manage advertising budgets efficiently to maximize ROI.
● Conduct audience research, A/B testing, and funnel optimization.
● Collaborate with the creative team to develop high-performing ad creatives and landing pages.
● Analyze campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and other reporting tools.
● Prepare weekly and monthly performance reports with actionable insights.
● Stay updated on the latest trends, platform updates, and best practices in digital marketing.
● Coordinate with the sales and business teams to improve lead quality and conversion rates.
Required Skills & Qualifications
● Minimum 5 years of hands-on experience in Performance Marketing.
● Strong expertise in Meta Ads and Google Ads.
● Experience managing high-budget performance campaigns.
● Strong understanding of GA4, GTM, conversion tracking, and attribution models.
● Excellent analytical and problem-solving skills.
● Experience in lead generation and campaign optimization.
● Good communication and team management skills.
● Google Ads and Meta Blueprint certifications will be an added advantage.