LinkedIn isn’t just for job updates or corporate news anymore. Now it’s a place to grow your career and connect with clients. You can also learn new skills and build your business. This big shift is simple and clear. LinkedIn is becoming more personal and useful. This blog will show you how to make the most of it.
Why Is LinkedIn So Important Today?
Every social media platform has a purpose. Instagram is for photos and getting attention. YouTube is for long videos and watch time. Twitter/X is for opinions and fast updates. LinkedIn is for professional growth.
People use LinkedIn to:
- Learn about industries
- Follow experts
- Build their personal brand
- Get job opportunities
- Find clients and business leads
This is why LinkedIn is becoming a powerful tool for careers and business.
Are Personal Profiles More Powerful Than Company Pages in LinkedIn?
On LinkedIn, personal stories do matter more than corporate messages. When you talk about your experience regarding a challenge you faced lately, or maybe about one of your success milestones, you are more likely to be accepted by the LinkedIn audience. Company pages will often feel like formal or promotional types of messages, while personal posts invite conversation, feedback, and connection. People always remember the person behind the story, not a fancy logo! That is why you should always encourage posts shared by employees or colleagues, as there is a high chance for them to have better reach.
Is Video Becoming More Important on LinkedIn?
You should be aware that now video is the latest trend. Video is growing very fast on LinkedIn. Most of the time, short videos work best. People always want to know about quick tips and practical insights. You don’t need a professional camera to make videos. A phone video with captions works just fine. Adding captions and transcripts to your videos will help more people find your content on LinkedIn and make your videos easier to follow.
Video is powerful because:
- People can see your personality
- It builds trust faster
- It keeps people on LinkedIn longer
Why Are External Links Getting Less Reach?
LinkedIn wants users to stay on LinkedIn. If you add a website link in your post, LinkedIn may show it to fewer people.
Instead, LinkedIn prefers:
- Long text posts
- Slide posts (carousels)
- Native videos
- Newsletters
If you want to put a link, you can put it in the first comment, not in the post.
Is Human Content Better Than AI Content?
Human content is better because it shows the real person behind the post. When someone shares their own thoughts, it feels friendly and true. AI can write fast, but it cannot feel or experience life like a human. Many AI posts look perfect but boring and similar. LinkedIn likes posts that sound natural and honest, so people feel they are talking to a real person, not a robot. AI can help you write, but your ideas should come from your own life.
Are Comments More Important Than Likes?
Comments are considered more important than likes on LinkedIn, as these comments give an idea of whether the audience is interested in your content. A post with many comments can reach more people than one that only has a lot of likes. When people comment, it means that they understood your content and reply to your post as if in an active conversation between two people. If you want more comments in your posts, ask people to share their thoughts on this post.
What Type of Content Works Best on LinkedIn?
Content that helps people works best. Let’s check which content performs well or not.
| Content That Performs Well | Content That Does Not Perform Well |
| Educational posts | Generic motivational quotes |
| Industry insights and analysis | Copy-paste viral content |
| Personal experiences and stories | Only promotional or sales posts |
| Slide posts (carousels) with tips | Fake likes, comments, or followers |
| Short and helpful videos | Low-quality or irrelevant content |
How Often Should You Post on LinkedIn?
You don’t need to post every day on LinkedIn. Just a few good posts each week are enough. It’s better to share helpful or interesting things than to post a lot of stuff that doesn’t matter. On LinkedIn, what you share is more important than how often you share it.
How Should You Write a LinkedIn Post?
Writing a LinkedIn post is easy if you follow these simple steps:
- Start with a strong first line to grab attention.
- Keep sentences short and paragraphs small.
- Focus on one main idea or lesson.
- Use 3–5 relevant hashtags.
- Reply to comments quickly to reach more people.
Is LinkedIn Advertising Getting Better?
LinkedIn ads are getting better and smarter. Companies can show their ads only to people who may be interested, like teachers, engineers, or business owners. This helps businesses talk to the right people. Marketers can also see how many people clicked the ad and how many people became customers. Some tools can even guess if an ad will work well or not. Because LinkedIn is a professional website, many companies use it to grow their business and find new customers. LinkedIn ads are now a smart way to share products and services.
What Mistakes Should You Avoid?
Avoid these mistakes in LinkedIn:
- Posting rarely
- Only promoting your products
- Ignoring comments
- Copying others
- Not optimizing your profile
What Is the Future of LinkedIn?
LinkedIn is growing into a full career and business growth platform. It isn’t just a place to look for jobs anymore. It has grown to a level where you can even grow your business. Your profile defines your skills as well as your job title. You can either join discussions or learn from others’ valuable experiences. Sometimes, you can even learn a new idea by just scrolling through other’s posts. LinkedIn has become a place where people notice you and build more genuine connections.
Final Thoughts
LinkedIn is not just for posting updates. It is a real space where you can build connections. People always notice practical opinions way more than other irrelevant posts. When you join a conversation and comment on other’s posts, you are building your own personal brand. Using LinkedIn wisely can open doors you never expected. If you want to grow your career and learn the right strategies, Finprov learning, one of the best digital marketing institute in Kerala, can guide you to make the most of LinkedIn and other professional platforms.
FAQs
1. Why is LinkedIn important for digital marketing today?
LinkedIn is important for digital marketing today because lots of people use it. Business owners, managers, and people looking for jobs are all there. If you want to share ideas and grow, LinkedIn is a good place to do it.
2. How do LinkedIn updates help marketers?
LinkedIn keeps adding tools to make marketing easier. More LinkedIn Updates help marketers to understand where they should concentrate more. Marketers can see who liked their posts, who is interested, and how their ads are doing.
3. Is video content important on LinkedIn now?
Yes, videos are very popular now. Many people prefer watching a short video instead of reading a long post.
4. Do personal posts work better than company posts?
Usually, yes. People like reading posts from real people. Personal stories feel honest and easy to connect with. Company posts can feel like ads, so people might skip them. That’s why many companies ask employees to share their own stories.
5. How can beginners use LinkedIn for marketing?
If you’re just starting, share what you know. Post simple tips, or just your experiences. Talk to people in the comments, reply to messages, and help others. Over time, people will notice you and start trusting you.
