To get your website noticed on Google, it’s essential to understand what helps your website rank higher. Google uses a complex system with many factors to decide where your website appears in search results. These Google website ranking factors help Google determine how well your site answers what people are searching for and how useful it is to them.
What are the Google Website Ranking Factors?
A Google ranking factor is one of the many things Google checks to decide how well a webpage answers a search. For example, if someone searches for the “best WordPress theme,” Google considers these factors to find the most helpful content. These website ranking factors include the number of words on a page or how quickly images load. Google aims to give users the best answers and a smooth online experience. Let’s read about top 10 Google website ranking factors;
Content
You’ve probably heard “content is king,” and that’s true for Google ranking. High-quality content really matters. If you make unique, fresh, and valuable content, Google will rank it higher on search results. Google cares a lot about content quality. Even if your page is well set up, it won’t rank well if the content isn’t valuable.
Google prefers original, unique, and Valuable content and helpful content for readers. Your content should be unique and add value beyond other sites. If your content is copied or too much like others, it can hurt your rankings, and Google might not even show the page.
Posting duplicate content often can make Google check your site less frequently. So, ensure your content is different and better than what’s already out there, and include the right keywords naturally.
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Backlinks
Backlinks help to improve the quality of your website. Usually it is a link that leads to your site becoming essential while doing search rankings. It also helps to increase keywords rankings.
Backlinks are helpful, but there are risks. Google checks both the number and quality of links to your site. Links from trusted, high-quality sites can improve your rank, but links from low-quality or spammy sites can hurt it. If Google finds too many poor-quality links, your rankings can drop, and your site might even be removed from Google’s index. If building backlinks, focus on quality sources and avoid spammy sites.
Page Speed
With more people using smartphones, Google now cares about how fast your website loads on mobile devices. This means your website should load quickly. Studies show that 91% of users want fast-loading pages, and only 9% are willing to wait longer than 10 seconds. If your website is fast, you might gain visitors, which can help your business. Google considers page speed when ranking websites.
Brand Power and Social Signals
When people search on Google, they usually know exactly what they want. The more people search for your brand by name, the better Google will recognize your website. Mentions of your brand on social media also help your site rank higher.
Domain Power
Domain power means using your website’s name to help it rank better on Google. If your website name matches what people are searching for, Google is more likely to show it in search results. Also, older websites usually rank higher than new ones. So, even if your site is new, don’t worry! Over time, it will improve and rank better.
Security
Security is important, especially for websites that ask for personal details, like online shopping sites. Google prefers secure websites, which gives it higher rankings.
A secure website makes customers feel safe when they share personal information. This trust can bring more visitors and help your site rank better.
User Experience
With more people browsing the web on their phones, your website must be easy to use. Google looks at how easy it is to navigate your site, how professional it looks, and if it’s safe for users.
A study showed that 61% of people will leave a website if they can’t quickly find what they’re looking for. So, ensure your site is easy to navigate and matches the keywords you’re targeting. This will improve the site for users and can lead to more sales.
Domain Registration
One of the best Google website ranking factors is domain registration. Anyone can start a website, but Google ranks older domains higher. This means websites that have been around for a while usually rank better. If you’re using a new domain, don’t worry—keep it active by registering it for a few years, use good SEO, get quality backlinks, and your site will grow in rankings over time.
Given Details
When registering a domain, you must give personal details like your phone number and address. This information is part of the WhoIs record. Some website owners keep this information private, which can hurt your Google ranking. Google may see private records as suspicious and may slow down your ranking.
Real Business Information
If you have a physical store, ensure your website has important details like your business name, phone number, address, business hours, and a map. This helps your website show up in local searches on Google. Positive reviews on Google and Yelp can also boost your ranking. Having precise business details on your site builds trust with your customers and helps your website rank higher.
These are considered as the best Google website ranking factors that help your content to attract among the users. To know more about these ranking factors, consider joining the best digital marketing training institute that allows learners to acquire overall knowledge in the digital marketing industry.
