Job Description:
As a PPC (Pay-Per-Click) Expert at Finprov Learning Private Limited, you will be responsible for managing and optimizing our clients’ paid advertising campaigns to drive maximum ROI and achieve their business objectives. Your expertise will contribute to our clients’ online success and your own professional growth.
Key Responsibilities:
- Campaign Strategy: Develop, execute, and manage effective PPC strategies that align with clients’ goals and objectives.
- Keyword Research: Conduct comprehensive keyword research to identify high-performing and cost-effective keywords.
- Campaign Setup: Create and set up PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media.
- Ad Creation: Write compelling and engaging ad copy to maximize click-through rates (CTR) and conversion rates.
- Budget Management: Monitor and adjust campaign budgets to optimize ad spend and ensure maximum ROI.
- Bid Management: Implement and fine-tune bid strategies to maintain competitive ad placements.
- A/B Testing: Continuously test and optimize ad creatives, landing pages, and ad extensions to improve campaign performance.
- Quality Score Improvement: Work on improving ad quality scores to reduce CPC (Cost-Per-Click) and increase ad rank.
- Analytics and Reporting: Analyze campaign performance and prepare detailed reports, providing insights and recommendations to clients.
- Project Communication: Maintain regular communication with dept. heads to discuss campaign progress, goals, and strategies.
- Stay Current: Stay up-to-date with industry trends and best practices in PPC advertising.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, or a related field is preferred.
- Minimum of 4 years of experience in PPC management.
- Proficiency in platforms like Google Ads, Meta Ads, and various social media advertising platforms.
- Google Ads and Meta Ads certifications are a plus.
- Strong analytical skills and the ability to use data to make informed decisions.
- Excellent communication.
- A proactive and results-driven mindset.
- Familiarity with SEO and other digital marketing channels is a plus.
Reporting to:
CTO
To apply, please send your resume to [email protected]