There is a lot of talk about the rapidly growing digital marketing industry. It provides attractive salary packages and is one of the most in-demand career options worldwide. Is this true? In today’s economy, digital marketing has become essential for the success of businesses in every industry. As a result, professionals in this field are highly valued and typically enjoy higher salaries than those in similar positions with comparable experience.
Businesses have increasingly relied on digital mediums for their activities after the Covid pandemic. As a result, the scope of digital marketing has expanded even further, leading to an increase in job opportunities and higher salaries being offered. And especially since the covid-19 pandemic, businesses depend on digital mediums for most of their activities; thus, the range of digital marketing has grown. This consequently led to an increase in the number of jobs and their salaries. This blog delves into the projected salaries for various digital marketing job positions.
Average Digital Marketing Salary in India
Digital Marketing Executive
Starting your career as a fresher in a digital marketing agency will involve being hired as a Digital Marketing Executive. Your responsibilities in this role will include conducting keyword research, analyzing and testing strategies, and aiding in the planning and implementing of online marketing campaigns. Your main goal will be establishing and maintaining strong digital connections with your target audience.
To succeed as a Digital Marketing Executive, it is crucial to have a deep understanding of digital marketing concepts, strong analytical and critical thinking skills, and a flair for effective writing. The maximum salary for a Digital Marketing Executive or SEO Executive in India varies, but it typically ranges from 15,000 to 20,000 INR monthly for a fresher.
Digital Marketing Specialist
With time and experience, you can progress to a Digital Marketing Specialist role within one to two years. This advancement will largely depend on your expertise and SEO or SEM specialization. While you may work under a Team Leader (TL), your performance, creativity, and passion will be crucial for the success of any organization. A Digital Marketing Specialist can expect a monthly salary of approximately 23,000 to 26,000 INR.
Email Marketing Executive
As an Email Marketing Executive, your primary role is to generate leads for the company through effective email marketing campaigns. You will be reasonable for managing and creating email databases and designing and executing direct email marketing strategies. You aim to engage the target audience, drive conversions, and enhance sales revenue through email marketing.
To succeed in this position, it is essential to pinpoint the intended recipients and create a tailored email list accordingly. You will need strong writing, editing, and communication skills to ensure the clarity and effectiveness of your email content. Monitoring and measuring the performance of email campaigns, along with suggesting improvements, will be part of your responsibilities. Additionally, you will provide reports on sales revenue generated from email marketing initiatives. The average salary for an Email Marketing Executive is around 23,000 INR per month.
Digital Marketing Manager
Becoming a Digital Marketing Manager typically requires 3 to 4 years of experience, during which you develop flexibility and adaptability in your marketing approach. Your success in reaching this managerial position will depend on how effectively you can execute strategic marketing campaigns and make well-planned decisions for your team. As a Digital Marketing Manager, your responsibilities will involve implementing in-depth marketing strategies and translating them into practical campaigns. The intensity of your work will increase as you take on a leadership role and guide your team towards achieving marketing goals.
The need for proficient experts in digital marketing is constantly increasing. Companies increasingly rely on various digital platforms to fuel the growth of their businesses. Consequently, organizations are willing to offer high salaries to digital marketers who can drive results and contribute to their success. This presents an excellent opportunity for career growth and financial rewards in digital marketing. As per Payscale, the typical wage of a Digital Marketing Manager is around 40,000 INR per month.
Google Ads Marketer
As a Google Ads Marketer, your primary responsibility is to develop and manage effective PPC (Pay Per Click) strategies for clients. This involves optimizing keyword bids, setting monthly budget caps, monitoring impression share, tracking goals and revenue, and analyzing other relevant metrics. In addition to these tasks, you will oversee web analytics dashboards, generate reports using critical reporting tools, and closely monitor search results and achievements across various search channels. The average monthly salary for a Google Ads Marketer is approximately 31k.
Content Marketing Manager
As a Content Marketing Manager, your initial responsibility is to oversee the company’s content strategy and optimise it through various channels. You will be involved in creating comprehensive content, including videos, audio, printed materials, blog posts, social media posts, and more, with the ultimate goal of driving active customers to the products and brands.
It is essential to keep up with the latest trends and technologies in content marketing to excel in this role. You will need strong writing, editing, and communication skills to engage with your target audience effectively. Additionally, possessing analytical and logical skills will enable you to build robust connections with prospective customers and maximize the impact of your content. According to Payscale, the average monthly income for a Content Marketing Manager is around 54,000 INR.
There are abundant opportunities in the field of Digital Marketing, and the right opportunity awaits you. You can kick-start your journey whenever you desire, and there is always time to embark on this path of success. Digital marketing training offers everyone the opportunity to thrive in business.
With Finprov’s PG Diploma in digital marketing & E-Commerce certification program, candidates can acquire the knowledge and skills necessary to harness digital marketing strategies effectively, fostering business growth. This comprehensive course covers various essential concepts, including thorough overview of digital marketing and its accompanying tools, utilizing Google and its tools for effective digital marketing, running digital ads on different platforms, promoting digital marketing strategies, and understanding popular digital marketing tools and metrics.
This program equips learners with valuable skills in a range of areas, including email marketing, social media marketing, search engine marketing, video marketing, search engine optimization, and other relevant disciplines. Finprov ensures a balance between theoretical knowledge and practical application, enabling learners to effectively apply their newfound skills to improve business performance and enhance job opportunities.
Enrolling in Finprov’s digital marketing program enables individuals to acquire the essential expertise needed to thrive in the dynamic and constantly evolving field of digital marketing. This, in turn, paves the way for success in their professional pursuits.
