Company Overview:
Finprov Learning is a dynamic and innovative Edutech company that prides itself on providing tech based educational programs to our customers. We are seeking an experienced and highly motivated Digital Marketing Manager to lead and coordinate our digital marketing efforts and a diverse team of specialists.
Position Overview:
The Digital Marketing Manager will be responsible for devising and implementing our digital marketing strategies across various platforms to drive brand awareness, customer engagement, and business growth. The successful candidate will lead a team of talented professionals, including SEO specialists, Ads specialists, Content creators, and Social Media experts, to achieve exceptional results.
Key Responsibilities:
- Team Leadership and Management:
- Recruit, onboard, and train a team of digital marketing specialists, providing guidance and support to enhance their skills and productivity.
- Set clear performance objectives and conduct regular performance reviews to ensure the team’s efficiency and effectiveness.
- Foster a collaborative and positive work environment, encouraging creativity, teamwork, and a customer-centric approach.
- Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies that align with overall business objectives.
- Analyze market trends, competitor activities, and consumer behaviour to identify growth opportunities and areas of improvement.
- Monitor and adjust strategies as necessary to optimize performance and achieve KPIs.
- Search Engine Optimization (SEO):
- Oversee the SEO team to drive organic traffic and improve search engine rankings.
- Implement on-page and off-page SEO best practices to boost visibility and enhance the website’s performance.
- Utilize SEO tools and analytics to analyze website traffic and make data-driven decisions.
- Paid Advertising (Ads):
- Lead the Ads team in planning and executing effective paid advertising campaigns across various platforms, such as Google Ads, social media ads, and display networks.
- Monitor ad performance and budgets to ensure optimal ROI and campaign success.
- Collaborate with the creative team to create compelling ad copy and visuals.
- Content Marketing:
- Work closely with the Content team to develop high-quality and engaging content that aligns with the brand voice and resonates with the target audience.
- Utilize content marketing strategies to drive traffic, generate leads, and nurture customer relationships.
- Social Media Management:
- Manage the Social Media team to maintain a consistent online presence across all relevant platforms.
- Develop innovative social media campaigns to increase brand awareness and engagement.
- Monitor social media analytics to measure the effectiveness of campaigns and identify areas for improvement.
- Performance Analysis and Reporting:
- Analyze the performance of digital marketing campaigns and provide insightful reports to the senior management team.
- Use data-driven insights to optimize strategies and improve overall marketing effectiveness.
- Budget Management:
- Develop and manage the digital marketing budget, allocating resources appropriately for maximum impact.
- Ensure budget adherence and efficiency in all marketing activities.
Managerial Responsibilities:
- Mentor and support team members, providing regular feedback and coaching.
- Conduct regular team meetings to discuss progress, challenges, and strategies.
- Collaborate with other departments and stakeholders to align marketing efforts with overall business goals.
- Stay updated with industry trends, best practices, and emerging technologies to keep the team at the forefront of digital marketing innovation.
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Business Administration, IT, Computer Application or a related field.
- Proven experience as a Digital Marketing Manager or a similar role, with a successful track record of managing and leading a diverse team.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders.
- Demonstrated ability to think strategically, solve problems, and make data-driven decisions.
- A keen eye for detail and a passion for staying up-to-date with the latest industry trends and innovations.
If you’re excited about the opportunity to drive our digital marketing efforts and lead a talented team, we encourage you to apply for the position of Digital Marketing Manager at Finprov Learning Join us in shaping our brand’s future and making a significant impact in the Edutech market!
If you feel that the above description matches your profile and your career plans, send your resume to [email protected] mentioning the job role in the subject line.
