Instagram is one of the most powerful platforms for businesses to promote their products and connect with audiences and services. With over a billion monthly active users, generating Instagram ads has become an essential tool to increase brand visibility. While it’s great to grow your brand’s reach on Instagram for free, using suitable ads can improve your campaign. But not all Instagram ads are the same. Whether you’re a seasoned marketer or a beginner, understanding the different types of Instagram ads can help you make informed decisions, and Instagram ads help you get more people to know about your brand and reach a bigger audience. But making the perfect ad can be tricky. In this guide, we’ll explain how to create well-designed types of Instagram ads.
Types of Instagram Ads
Here are some of the different types of Instagram ads are given below;
Photo ads
Photo ads are single-image ads that appear in users’ Instagram feeds. They are a simple yet effective way to showcase products or services and can drive traffic to a website or landing page. Photo ads can include:
- A brief caption.
- A call-to-action button.
- A link to an external website or landing page.
Types of Instagram ads of photos ads are:
- Perfect for getting your brand noticed and showing off your products
- Cost-effective
- Available in sizes like 1080 x 1080, 1200 x 628, or 600 x 750 pixels, depending on the image shape
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Video Ads
Video ads look like photo ads, but they are different. Instead of adding photos, videos can be uploaded. The time limit for instagram videos is 60 minutes long. But, shorter videos also can be used based upon companies which need to promote.
This is a great way to promote one’s brand or product. The ads are created more lively and in a real way that promotes one’s brand perfectly.
Carousel Ads
Carousel ads let you share multiple pictures or videos in one ad. People can swipe through to see more, making the ad feel more interactive. They’re a great way to tell a story, show different features of a product, or display a range of products.
Stories Ads
Instagram stories are like overall screen pictures or videos which contain stories. This method makes people grab attention and get interest towards the story that obviously increases sales process. The stories can be more fun and attractive. You can also use things like stickers, GIFs, or text.
Collection Ads
Collection ads are perfect for online shopping. People can shop directly from the ad without leaving Instagram. These ads show a main picture or video at the top, with more product pictures underneath, making looking through and buying products easy.
Explore Ads
Explore ads show up in Instagram’s Explore area, where people go to discover new things. They’re a great way to reach new people and get more eyes on your brand. These ads don’t appear in the main Explore grid but appear after someone clicks on a post in Explore.
Reels Ads
Reel ads are video ads, up to 60 seconds long, that play between Instagram Reels.
Instagram Ad Campaign Objectives
Choosing the right campaign objective for your Instagram Ads is key to achieving your marketing goals. Instagram provides several objectives, each tailored to help you achieve specific results. Here’s a simple breakdown of the six main campaign objectives:
Awareness:
The Awareness campaign seeks to enlarge the scope of visibility and recognition of more people to the company brands.
Objective: Enhance the brand’s awareness.
Traffic:
The Traffic objective focused on increasing the number of visitors to your site or any of its landing pages.
Objective: Get more clicks to your website.
Engagement:
The Engagement objective focuses on getting more people to like, comment and share your posts
Objective: Increase likes, comments, shares.
Leads:
The purpose of the Leads objective is designed for, capturing the contact details such as the email addresses of possible buyers.
Objective: Collect user details for follow-up.
App Promotion:
When it comes to promoting mobile applications, the App Promotion objective focuses on the aspects which lead to generating more installs.
Objective: Boost app installs.
Sales:
The Sales objective is focused on driving product sales and conversions directly from Instagram.
Objective: Increase sales and conversions.
How to Make Instagram Ads?
Once you pick the correct type of ad for your campaign, it’s time to create the content. Here are some easy tips to make types of Instagram ads that catch people’s attention:
- Use video when you can to get more engagement and clicks.
- Add captions and descriptions to videos and Reels to make them easier to understand.
- Use relevant hashtags to help people find your ad (they still work!).
- Include a clear call to action so people know what to do next.
- If needed, hire professionals to help make your ad content stand out. (WriterAccess is a great place to find writers and designers.)
Businesses make fun and creative videos to connect with a younger audience.
How to Post Ads on Instagram?
Types of Instagram ads are managed through Meta. Here’s how to post your ad:
- Go to Instagram’s Ad Manager and click “create.”
- Choose the Campaign Goal that matches what you want for your business.
- Select the audience you want to target with your ad.
- Choose where your ad will appear, set your budget, and pick a time.
- Pick your ad style and upload your content.
- You can also turn regular posts into ads by clicking “boost.”
Check when your audience is most active and try to post your ad at those times. Use your audience data to find the best times. To learn more about this, joining best digital marketing training in kochi is the best option that allows learners to acquire proper knowledge in the digital marketing sector.
