Get courses worth Rs. 12,000 for FREE! 🔥 Only for selected students.

Choose Your Perfect Course

Basics of Digital Marketing Course

In today’s digital environment, knowing digital marketing is highly vital. It isn’t simply a plus; it’s a requirement! Understanding marketing basics can aid in making wise choices, preventing errors, and brand expansion, whether you are a student, business owner, or beginner. The program makes digital methods simple and accessible to all. Learn the basics of digital marketing training and gain the skills you need to succeed online. Make your online presence count by making it noticeable. Sign up today to start your journey to digital proficiency.

Offline Fees

Starts at Rs. 6,458

Online Fees

Starts at Rs. 1499

Duration

1

Hrs

digital marketing basics

Choose Your Perfect Course

Advanced Generative AI Certification Course

Master the skills that shape the future of technology with the Advanced Certificate Program in Generative AI, a 5-month generative AI course by upGrad.

No Cost EMI

Starts at Rs. 6,458

Start Date

Starts at Rs. 6,458

Duration

4 Months

Introduction to Basics of Digital Marketing Course

Course Snapshot

Hours of Learning
0 +
Industry Projects
0 +
GenAI Tools
0 +

The Digital Marketing course is ideal if you want to learn how firms thrive online. We’ll lead you through straightforward, practical lessons on how to show up on Google, reach people through social media, send click-worthy emails, and run effective ads. Whether you’re a student, beginning your own business, or currently working, this course will teach you the genuine knowledge you need to know—no confusing facts. This course discusses the primary contrasts between traditional and digital marketing, introduces the many types of digital marketing, and provides concise overviews of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing). It’s all about getting you started right.

digital marketing training for beginners

Why Choose The Basics of Digital Marketing Course?

The Basics of Digital Marketing training course teaches you the ins and outs of digital marketing, so you can get better at marketing and make smart choices to help your business or career do well.

Key Highlights the Basics of Digital Marketing Course

What does this course have to offer?

Our curriculum covers in-demand industry relevant topics

Want to get the hang of digital marketing? Learn how to plan campaigns, find your audience, and get noticed online. Check out simple marketing tips to help businesses win and stay competitive in the online world.

This training is great for anyone who wants to get better at digital marketing basics and do well in the online world. It will help you learn genuine marketing methods and use them with confidence to improve your business or profession.

Discover intriguing career opportunities in digital marketing, branding, and data-driven strategy. Learn the skills you need to survive in the rapidly expanding digital world and help businesses prosper online.

Students must have completed Plus Two or a higher-level certificate to be eligible for the basics of digital marketing training course.

Kickstart Your Digital Marketing Journey Today

 Want to make better online ads, get your brand seen by more people, and reach the customers you want? Get the skills you need to level up at work and feel confident in today’s fast-moving online world.

Earn Recognition With Digital Marketing Certification

Want to boost your career in digital marketing, branding, and online ads? Get certified! You’ll learn the skills companies need and find cool jobs in the growing digital world.

dm course certificate

Key Highlights of Basics of Digital Marketing Course

Earn Recognition With Digital Marketing Certification

Want to boost your career in digital marketing, branding, and online ads? Get certified! You’ll learn the skills companies need and find cool jobs in the growing digital world.

Courses

Meet Our Expert Team

Learn more about the experts who will be supporting your learning
journey and helping you achieve your career goals
photoee

CA Ashna Bharath Pillai

Business & Tax Regulatory​

photoee

CA Ashna Bharath Pillai

Business & Tax Regulatory​

photoee

CA Ashna Bharath Pillai

Business & Tax Regulatory​

photoee

CA Ashna Bharath Pillai

Business & Tax Regulatory​

World-Class Curriculum

Master Digital Marketing with a World-Class Curriculum

Get a grip on digital marketing basics with expert guidance and give your career a real boost. You’ll learn the basics of marketing and how to apply them effectively in real business situations.

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

Duration : 7 Weeks

Machine Learning I:

This introductory course explores the foundational machine learning concepts, starting with Linear Regression and its practical applications. It then covers Logistic Regression and Naive Bayes, highlighting their use in classification tasks. Finally, the course covers model selection techniques to ensure the best performance of machine learning models in various scenarios.

Topics Covered:

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

Instructors

abin 1

Abin Varghese

Chief technology officer

Amal - digital marketing trainer 3

Abdulla Amal

Digital Marketing Trainer

sreejith

Sreejith T

Digital Marketing Trainer

Course Highlights

Skills You'll Acquire

Content Marketing Fundamentals

SEO Basics

SEM Basics

SMM Basics

SEM Basics

SMM Basics

Branding

Digital Marketing Course Career Outcomes

What our learners have achieved?

A quick summary of the placement support received by this program’s alumni

32%

Avg. Salary Hike

86%

Learners Achieving their Outcomes

3500+

Successful Transitions

250+

Hiring Partners

Top Recruiters

Digital Marketing Course Eligibility & Admissions

How To Apply

The application journey is simple and straightforward, and can be completed in three easy steps.

Fill the Application Form

Fill out the application form on the upGrad portal

Get Shortlisted

You will receive a shortlisting email based on your profile

Block Your Seat

Secure your seat by paying the course fee

Industry Experts - Basics of Digital Marketing

Learn from Seasoned Leaders and Experts

Become A Digital Marketing expert!

Do you want to advance your career in digital marketing, branding, and online advertising? Become certified! You’ll master the skills that employers require and find exciting opportunities in the rising digital world.

FAQ

Frequently Asked Questions

The application journey is simple and straightforward, and can be completed in three easy steps.

Who should take this course?

Basically, this course is designed for students, business owners, and anyone seeking to learn how to promote their products or services online.

No, this course is easy for beginners. It guides you through digital marketing ideas and tools step by step.

Yes, most institutions provide flexible payment choices, such as EMI plans and secure online payment methods, to help students enrol.

This course prepares students for global employment opportunities in digital marketing across various industries, including startups and international corporations.

Digital marketing professionals typically earn between ₹3 and ₹10 LPA, depending on job type, company, and experience, with higher potential as they gain skills and knowledge.

Get Your Course Syllabus

Download a detailed syllabus with course information, key topics, module breakdowns, assessment criteria,  and more.

Join us on social media for news, tips, and course updates!

Unlock Your Future – Apply Now and Jumpstart Your Career!




✅ Master In-Demand Skills

 ✅ Get Job-Ready Fast