What are the Different Types of Discounts?
Discounts have always been important in attracting customers by offering savings and value. In competitive markets, where consumers see many offers, brands need to use discounts to get attention and boost sales. A clear price list can make these discounts easy for customers to understand and appealing. Not all discounts are the same. Like a […]
What Are the 4 C’s of Digital Marketing?
Companies use marketing techniques to reach potential customers. In 1990, Bob Lauterborn introduced the 4 C’s of digital marketing. This new approach focused on improving customer relationships through an improved marketing strategy. What are Lauterborn’s 4 C’s? In 1990, Bob Lauterborn introduced “the 4 C’s” to replace the old “4 P’s” of marketing: product, Price, […]
