Blue Ocean Strategy

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    Blue Ocean Strategy
    Introduction
    1 Topic
    Introduction
    INTRODUCTION TO BLUE OCEAN STRATEGY
    8 Topics
    Introduction to Strategy
    What is Strategic Thinking
    Organizational Challenges
    Strategic Management
    Need of Today’s Leadership
    New Business Learning
    The Secret of Success
    Red Ocean Vs Blue Ocean
    VALUE INNOVATION
    3 Topics
    Introduction to Value Innovation
    Value Innovation
    Value Innovation Dynamics
    PROCESS OF CREATING BLUE OCEAN
    1 Topic
    Process of creating Blue Ocean
    STRATEGY CANVAS
    6 Topics
    Introduction to Strategy Canvas
    As-Is Strategy
    Strategy Canvas Sample
    Four Frame Work on Value Innovation
    Applying ERRC
    Strategy Canvas Examples
    NEW BUSINESS MODELS
    4 Topics
    Introduction to Non Disruptive Innovation
    Disruptive Innovation
    Non Disruptive Innovation
    Non Disruptive Innovation Examples
    ADDRESSING NON CUSTOMERS
    6 Topics
    Introduction to Three Tier Non Customers
    Three Tier Non Customers
    Addressing the first tier non-customers
    Examples
    Addressing the second tier non-customers
    Addressing the Third tier non-customers
    EXPANDING THE MARKET BOUNDARY
    6 Topics
    Path 1 : Look across alternative Industries
    Path 2 : Look across strategic groups within industries
    Path 3 : Look across the chain of buyers
    Path 4 : Look across complementary products and service offering
    Path 5 : Look across functional or emotional appeal to buyers
    Path 6 : Look across time
    CONCEIVING NEW MARKET SPACES
    1 Topic
    Conceiving New Market Spaces
    PIONEER-MIGRATOR-SETTLER (PMS) PORTFOLIO
    CONCLUSION
    1 Topic
    Conclusion
    Quiz
    1 Topic | 1 Quiz
    Test your knowledge on Blue Ocean Strategy
    Blue Ocean Strategy – Quiz
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    Blue Ocean Strategy Introduction
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